Audi CEO Gernot Döllner stated that the company has overcome a difficult period associated with the lack of new products and is ready to return to its previous level of development. In an interview with the German newspaper Bild, he noted that the most difficult times are behind them, and Audi is striving to restore its position. The head emphasized the intention to focus on innovation to strengthen the brand's reputation.
In the fall of 2025, at the IAA Mobile Show in Munich, Audi will present a concept car that will become a symbol of a new stage and a reference to the success of the TT model. Gernot Döllner described it as an "intermediate model" with an emotional design, not directly related to the fourth generation TT or R8. The concept will be fully electric, and mass production will begin in two years, demonstrating an updated design language and advanced technologies not previously used in the brand's models.
Audi's sales last year fell by 11.8%, reaching 1.67 million cars, and in the first half of 2025, deliveries decreased by 5.9% to 783,000 units. Head of Communications Oscar da Silva Martin previously acknowledged the decline in product quality, which underscores the need for change. The new concept is intended to be a turning point, returning Audi to a leading position.
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