Porsche AG has published its financial report for the third quarter of 2025. The German premium car manufacturer's operating profit decreased by 99% compared to the same period last year.
The company recorded a loss of almost a billion dollars, compared to a profit of 974 million euros a year earlier, making it one of the most serious declines in the brand's history.
The operating margin, which previously exceeded 14% and was considered an outstanding indicator in premium car production, fell to 0.2%.
The company's management attributes the catastrophic decline to a combination of factors: a drop in demand for luxury cars, problems with component supplies, increased costs for complying with environmental standards, and the production of electric vehicles.
One of the first steps to save the situation will be to reduce the number of personnel. This involves large-scale layoffs, although the exact numbers have not yet been announced.