ROX Motor held its second dealer conference, where it presented its development strategy for the Russian market for 2026 and longer-term plans until 2028. According to the press service of Sinomach Auto, the key task for the near future is to expand the brand's presence and increase sales. By the end of 2026, ROX Motor expects to increase its dealer network in Russia to 45 partners and bring the total volume of car sales to 5,000 units.
In parallel, the company is preparing a phased rollout of new models to both global and Russian markets. According to Alexey Kozhukhov, Marketing and PR Director of ROX Motor, the brand's SUVs with Russian VIN numbers will be available for sale next year. One of the key events will be the launch of the ROX Adamas model, which is scheduled for the first quarter of 2026. This version will be a development of the existing ROX 01 and will be adapted to include design and equipment updates.
ROX Adamas will receive redesigned exterior and interior elements, as well as an expanded range of body and interior colors. The equipment will include an updated operating system, side airbags for the second row, door closers, air suspension, a new ICE generator, and enhanced battery protection. Currently, the brand is represented in Russia only by the ROX 01 SUV, but in the coming years, the lineup will expand significantly.