Premium Comes Alive: Russians Buy Land Rover More Often

Sales in Russia in 2025 Increased by a Quarter

The Russian premium car market in 2025 demonstrates unexpected growth. According to the results of 11 months, 2,573 new Land Rover cars were registered in the country, which is 24% more than in the same period last year.

Land Rover Defender

The sales leader was Range Rover, the flagship of the British brand. It accounted for 46.5% of all registrations, or 1,196 cars. In fact, every second Land Rover sold in Russia is a classic Range Rover, despite the high price and status of the model.

Range Rover Evoque confidently took second place with a result of 698 cars, and Range Rover Sport took third place, which was chosen by 403 buyers. In total, these three models accounted for almost 90% of all brand sales in the Russian market, which emphasizes the focus of buyers on the Range Rover line.

It is noteworthy that Chinese assembly accounted for only about 30% of the total sales of Land Rover in Russia.

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