Toyota Sales in Russia Soar by More Than Double: Chinese-Assembled "Japanese" Lead

RAV4 and Highlander Lead

Toyota sales in Russia in the first quarter of 2026 increased by 111%: 6,914 vehicles were registered.

For the same period in 2025, the figure was 3,283 vehicles. The brand's market share increased to 2.6%.

The most popular model was RAV4 — 2,350 vehicles (+170%). Next are Highlander (2,263 units, +396%) and Camry (1,264 units, +38%).

The top 5 also included Land Cruiser Prado 150 (170 units, +100%) and Corolla (158 units, −13%).

The main sales volume was provided by Chinese-assembled cars. Their share was 88% of the total number of registered vehicles.

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