Ford, General Motors, and Stellantis are considering bringing sedans back to the US market amid rising prices and a saturated crossover segment. Previously, the companies had practically abandoned sedans: they disappeared from Ford, only Cadillac remained at GM, and Stellantis only offers the Dodge Charger. At the same time, sedans continue to be sold outside the United States, including Ford models for China and the Middle East.
Now the strategy is changing. The head of Ford said that sedans are being considered again, but we are not talking about compact models, but about the middle or large segment. A possible base could be the Explorer SUV platform.
Chrysler also hinted at a new sedan with a "mix of segments" that could combine crossover features. This will be the second model in the lineup after the Pacifica.
Buick is considering returning a sedan based on the Cadillac CT5 or using the Chinese version of the Buick LaCrosse, which was discontinued in the US in 2019.
The return of sedans is associated with the rising cost of cars and the search for new niches. However, manufacturers will have to prove that the demand for such models really remains.