Chinese automakers do not sell cars in the USA, but they are already building an audience through bloggers. Review videos collect millions of views and increase interest in brands. Despite restrictions, Chinese models actively appear in the content of American influencers. Auto blogger Forrest Jones publishes short reviews that gain tens of millions of views. According to him, it is videos about Chinese cars that generate the most engagement.
A notable effect was shown by Marques Brownlee's review of the Xiaomi SU7. The video garnered about 10 million views and provided the brand with extensive advertising reach. According to Sprout, after the publication, Xiaomi's audience on TikTok grew by 20% in 2025, with about half of the subscribers being from the USA.
The growth of interest is also confirmed by indirect indicators. The China EV Marketplace platform received over 1000 inquiries from Americans after the video's release. However, many do not consider that such cars cannot be officially registered and insured in the USA.
The DCar platform, associated with ByteDance, is also promoting Chinese cars. in 2025, it organized a trip for bloggers to Alaska, providing them with BYD and Wuling electric vehicles for filming. The company paid for the trip and fees, stating its commitment to maintaining objectivity.
Although BYD and Xiaomi state they have no plans to enter the US market, audience interest has already been formed. If regulations are eased, Chinese brands could quickly capitalize on this demand.