French companies Alpine and Lacoste presented a joint project called Beware of the Crocodile. It is based on the one-of-a-kind Alpine A290 Rallye – a sporty electric hatchback designed in the signature style of the clothing manufacturer.
The main feature of the car is its design. The body is painted in a white and blue shade with a textured coating inspired by alpine landscapes, and the interior is entirely in red tones. Throughout the cabin, designers hid 290 images of crocodiles – the symbol of Lacoste. They can be found in the seat upholstery, door cards, decorative elements, and even in the headlight graphics, resembling a reptile's gaze.
However, the project was not limited to unusual styling. The concept is based on the Alpine A290 Rallye – a rally version of the production hot hatch. The car received an extended track, developed aerodynamic body kit, enlarged fenders, a carbon diffuser, a roof air intake, and a large rear spoiler.
Engineers also refined the car's design for competition. The model is equipped with an reinforced braking system, re-tuned electronics, a stiffer chassis, and a number of lightweight parts made using 3D printing. The electric powertrain provides instant throttle response, which is especially important in rally disciplines.
The car's premiere is accompanied by the release of a limited-edition Lacoste clothing collection and a short film, The Test, starring actor Pierre Niney and Formula 1 driver Pierre Gasly – both brand ambassadors.
According to Lacoste CEO Thierry Guibert, the collaboration was a logical continuation of the shared philosophy of the two French companies, which focus on innovation and an original approach to design.
Although Beware of the Crocodile will remain a one-off, the project shows that collaborations between automotive and fashion brands can be more than just decorative, becoming a full-fledged part of a car's engineering and design concept.