In 2026, the Japanese car market remains understandable and relatively stable for Russian buyers. In some areas, offers have become even more attractive than in 2024–2025. This is facilitated by a more predictable exchange rate, a decrease in hype, and an expanded selection of lots at auctions. The most interesting area remains the so-called sanctioned models — here, the ratio of cost, equipment, and future liquidity looks particularly balanced. A rational purchase can be considered a car that costs less than a comparable option in Russia, has a transparent history, good technical condition, and retains demand upon resale.
The most interesting offers of 2026
Toyota Harrier continues to maintain its reputation as one of the most stable options. The crossover is valued for its comfort, modern design, reliability, and high residual value. You can find a decent specimen for approximately 2.2 million rubles — most often these are well-equipped versions that remain in demand on the secondary market. Under the current conditions, buyers often receive a car without mileage in the Russian Federation at a price comparable to cars that have already been operated in the country for several years and have a mileage of over 150 thousand km.
In the segment of family and universal models, Mitsubishi Delica D:5 stands out — a full-size minivan with all-wheel drive, which actually has no direct alternatives on the Russian market. The purchase budget usually fits into 3–3.5 million rubles. Among the key advantages are a spacious interior, 4WD transmission, and often an expanded list of options. Such a car is suitable for a large family, long trips, or commercial use.
Hybrids: balance of economy and liquidity
Hybrid cars in 2026 remain one of the most rational directions. Japan is traditionally the largest market for such models, which means the choice here is especially wide. Increased attention is drawn to Toyota C-HR, Toyota Corolla Cross, and Toyota Yaris. Their strengths are moderate fuel consumption, decent configurations, modern safety systems, and stable demand in the secondary market. For a number of items, prices now look noticeably more interesting than two years earlier.
German models from the Japanese market
In 2026, there remains a steady interest in European cars imported from Japan. Their advantage lies in the absence of an increased recycling fee for certain categories, rich equipment, and, as a rule, neat condition. Mercedes-Benz C-Class, Volkswagen Passat, Volkswagen Golf, as well as BMW 1 Series, BMW 3 Series, and BMW 2 Series Coupe are in stable demand. Often, such cars are in a more careful condition compared to analogues that have been operated on the Russian market for a long time.
Hybrid minivans for the family
The family car segment in 2026 demonstrates growth, especially in terms of front-wheel drive hybrid minivans. They combine economy, space, and a clear design. We are talking about Toyota Voxy, Toyota Noah, and Toyota Esquire models from 2016 and younger with a 1.8 hybrid power plant. The starting budget starts at approximately 1.7 million rubles. These Japanese minivans are valued for their comfort, reliability, and versatility in everyday use.
Budget up to 800 thousand rubles: what can you really buy
In the range of 500–800 thousand rubles, kei cars such as Daihatsu Mira and Suzuki Alto, as well as compact hatchbacks — Toyota Passo, Honda Fit, and Toyota Yaris — are available at Japanese auctions. These are practical city cars with moderate fuel consumption and affordable maintenance. They are suitable as a first car, as transport for daily trips, or as an economical second car in the family.