The competitiveness of the new Lada Azimut crossover is based on three key competitive advantages — a bright design, deep adaptation to Russian conditions, and rich equipment for the same money. This was stated by the head of product marketing at AvtoVAZ, Sergey Kornienko.
According to him, primary importance is attached to the design, which is distinguished by harmony and a "clear geometricity" inherited from the European school. The second advantage is unprecedented adaptation to local conditions for the market.
In terms of adaptation to Russian conditions, we will definitely be the best. And in terms of suspension settings, and in terms of "warm" options — this is what we are focusing on.
The third advantage will be the equipment policy: "to give much more than competitors have for the same price," Kornienko concluded.
The Azimut's powertrain lineup includes 1.6-liter naturally aspirated engines (120 and 132 hp) with a manual transmission or a CVT, and later a 150-horsepower turbo engine paired with an "automatic" transmission.