In January 2026, 8.1 thousand used Lada 4x4 (Niva Legend) were bought in Russia, according to AUTOSTAT. This is 4% more than a year earlier. As a result, the model became the most popular Lada in the secondary market for the first time, surpassing Lada 2114 and Lada 2107, the demand for which decreased.
Alexander Shaprinsky, Commercial Director of the Pragmatika network, noted that it is difficult to say unequivocally about a seasonal surge. The dynamics could be influenced by a reduction in factory support programs and a decrease in activity in the new car market.
I would like to note the launch of the new Lada Niva Travel on the market at the end of last year. The appearance of this model could stimulate demand for used Lada 4x4s through the trade-in program, when owners of old cars handed them over in exchange for a new version. In addition, abnormal snowfalls could increase demand for all-wheel drive vehicles, which include Lada 4x4. With the emergence of difficult weather conditions and snowy roads, such cars become more attractive to buyers, especially in regions where infrastructure is less developed.
He added that the model is valued for its energy-intensive and durable suspension, ease of repair and availability of spare parts. Also among the advantages are a mechanical gearbox and permanent all-wheel drive.