Nissan has officially confirmed that it will soon discontinue the Altima and Rogue Plug-In Hybrid models. This was announced in an interview with Wards Auto by Ponz Pandikuthira, Nissan Americas Product and Planning Director. The decision is part of the Mobility Intelligence for Everyday Life strategy, which involves reducing 11 low-selling models and reallocating investments to more promising areas.
The most notable loss will be the Nissan Altima, which has been produced for 34 years. According to Pandikuthira, the company intends to maintain demand for sedans with the new Sentra, which has become larger and can replace the Altima for most buyers.
Sales confirm this trend. In the first half of 2026, 42,288 Altimas were sold in the US, a 31.9% decrease from the previous year. For comparison, the Sentra found 75,549 buyers during the same period, despite an 11.7% drop in demand.
The company will also cease production of the Rogue Plug-In Hybrid. This model was an adapted version of the Mitsubishi Outlander PHEV and, according to Nissan management, was originally created as a temporary solution. Its task was to test customer interest in a hybrid version of the Rogue while the company was preparing its own powertrain.
Its successor will be the Nissan Rogue e-Power. Unlike traditional hybrids, the e-Power system uses a gasoline engine solely to generate electricity, while the wheels are always driven by an electric motor. Nissan promises a competitive price and high fuel efficiency.
At the same time, the company continues to work on a new generation of body-on-frame SUVs. In the future, an updated Frontier lineup, the return of the Xterra, as well as new two- and three-row Nissan and Infiniti models are expected, which will be offered with both internal combustion engines and hybrid powertrains.