Mate Rimac, head of Bugatti Rimac, criticized the approach of European car manufacturers to interior development. In his opinion, companies are spending huge sums trying to catch up with Chinese competitors in digital technologies, although Europe's historical strengths have been materials, design, and craftsmanship.
Bugatti itself already employs this principle. The Tourbillon hypercar does not have a traditional central digital screen in front of the driver: the instrument panel is mechanical, and its elements were created with the participation of Swiss watchmakers. Bugatti explains the decision by the desire to make the interior less dependent on the technologies of a specific era.
At the same time, Rimac does not propose to completely abandon modern technologies. The Tourbillon is equipped with a hybrid powertrain featuring a naturally aspirated V16 and three electric motors, meaning digital and electric solutions are used where they directly impact the car's performance.
Separately, Rimac considers the segment of expensive cars with a high degree of customization to be promising for European manufacturers. His argument is simple: competing with mass producers on the number of features and screen size is significantly more difficult than creating products with unique engineering, materials, and handcraftsmanship.