In July 2025, the Xcite brand set a new sales record in Russia, selling 2043 vehicles through the Lada dealer network. This is 26.3% more than in June, and 159.9% higher than in July 2024. The X-Cross 7 crossover made the main contribution, with 1700 units sold, while 343 buyers purchased the flagship X-Cross 8. Since the beginning of the year, 5874 Xcite cars have been sold in Russia.
The company has extended the discounts on its crossovers. For the X-Cross 7, the benefit reaches 650,000 rubles, and the minimum price is 1,849,000 rubles. For the X-Cross 8, discounts reach up to 750,000 rubles, with a starting price of 2,249,000 rubles. The X-Cross 7 is equipped with a 1.5-liter turbocharged engine with 147 hp and a CVT, available only with front-wheel drive. The X-Cross 8 is offered with all-wheel drive, a 1.6-liter TGDI engine with 150 hp, and a 7-speed robotic gearbox.
The cars are assembled at the "Avtozavod St. Petersburg" plant, which is currently on corporate leave. Lada Iskra production will begin at the plant in September.
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