Buying a Lada car directly from the factory is not possible, AvtoVAZ told Avtonovosti Dnya in the official LADA community on VKontakte. All sales are made exclusively through the brand's official dealer network.
At the same time, it is realistic to purchase a car at a fixed price through AvtoVAZ's online showcase, Ozon, Wildberries, Megamarket marketplaces, or the T-Bank Auto service. This approach avoids sharp markups from dealers, but there is no direct factory as a point of sale.
Earlier, in the fall of 2023, AvtoVAZ launched an online sales project "at the factory price", but it turned out to be unpopular - on average, about 300 cars were sold through it per month. The range was limited: LADA Granta in the Standard configuration (from 749,900 rubles) and the Drive Active version (now Sportline, from 1,341,000 rubles). Participation required a car loan and a prepayment of 10 thousand rubles.
