The Belarusian market is preparing for the debut of the new Zubr brand, which will be produced at the "Unison" enterprise. The lineup will immediately include five models with bright names Legenda, Volat, Talisman, Zorka and Relikt. The price range is promised from 59,900 to 79,900 Belarusian rubles, and the first cars should arrive at dealerships next week.
In fact, Zubr will become a local version of a number of Chinese brand Forthing models: SX3, T5, T5L, T5 EVO and Hedmos. The cars will receive a redesigned appearance and adaptation to Belarusian climatic conditions. The company emphasizes that the level of localization will gradually increase, and local production will reduce dependence on imported supplies.
The launch of the new brand strengthens Belarus' position as a regional center for the assembly of budget cars and cars in the mid-price segment.
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