The Bestune brand has revised prices in the Russian market: the liftback B70 and the T90 crossover have become more expensive, despite the preservation of large direct discounts. The changes are reported by "Auto News of the Day".
The Bestune B70 liftback has increased in price from 144 to 153 thousand rubles, depending on the configuration. Now the minimum cost of the model is 2.84 million rubles without discounts. The Bestune T90 crossover has risen in price more significantly - by 149-162 thousand rubles, and its base price has risen to 3.13 million rubles.
At the same time, the Russian representative office of the brand retained direct discounts in the amount of 500-700 thousand rubles, which are applied when buying cars from dealers. In fact, the price increase is partially offset by a discount, however, the final cost still increased compared to the end of 2025 year.
In early 2025, Bestune actively promoted the T90 crossover in Russia, launching a large-scale advertising campaign. However, the videos gained unexpected fame due to the peculiarity of the brand name pronunciation by the voice-over actor Pyotr Glants - some viewers heard obscene language in the advertisement. The company did not comment on the situation publicly.