Russians became disappointed in Moskvich: sales collapsed in 2025

Only 15.6 thousand cars were sold in 2025

In 2025, the Russian brand Moskvich sold only 15.6 thousand new cars, which is 33% less than the 2024 figure. The main contribution to sales came from the Moskvich 3 crossover, which accounted for more than 81% of the total volume, or 12.7 thousand vehicles.

The Moskvich 6 liftback took about 10% of the market with 1.5 thousand units sold. The remaining models, including the Moskvich 3e electric crossover, Moskvich 8, and Moskvich 5, were sold in a combined total of 1.4 thousand units.

In December 2025, the Moskvich plant launched production of the new M70 and M90 crossovers on a fundamentally new platform with an updated emblem inspired by the tooth of the Kremlin wall.

The exact dates when these models will go on sale will be announced later.

Read more articles: