Rumors about the launch of a subscription program for Lada Vesta were confirmed by the company's president, Maxim Sokolov, at the congress of the Russian Union of Industrialists and Entrepreneurs. The cost will be about 40 thousand rubles per month, and the program will open in the spring of 2026. The subscription will initially be available for Lada Vesta, and then it will be extended to Largus and Granta.
The program provides for renting a car for a period of 12 months. Up to three drivers will be able to drive the car, and the maximum annual mileage is limited to 30 thousand km.
The monthly payment will be 39,990 rubles. From April 20, 2026, it will increase to 43,990 rubles. The price includes compulsory motor third-party liability insurance (OSAGO), comprehensive insurance (CASCO), maintenance, seasonal tire changes, and satellite security.
The company notes that the program may be in demand in the taxi segment, as it also applies to drivers in this market.