Ferrari has officially unveiled the Luce – the first production all-electric car in the brand's history. And the reaction to the car has already been extremely polarized: some call it a technological breakthrough, others – an "anti-Ferrari."
The main surprise is the car's format itself. The Luce resembles neither a classic Ferrari supercar nor an SUV. The car is a combination of a sports coupe, a classic grand tourer, and a crossover with a high roof and a four-door body. The design was created in collaboration with LoveFrom – the studio of Apple's former chief designer Jony Ive.
Technically, the Luce is one of Europe's most ambitious EV projects. The car features four electric motors with a total output of over 1000 hp, an 800-volt architecture, and a 122 kWh battery. Acceleration to 100 km/h takes about 2.5 seconds, and the top speed exceeds 310 km/h.
But Ferrari understands the main problem: an electric car might be too "quiet" and sterile for the brand's customers. Therefore, engineers have created a separate artificial sound and vibration system, which is intended to mimic the emotional feedback of traditional V8 and V12 Ferraris.
It is noteworthy that Ferrari is launching the Luce at a time when many premium brands have already begun to be more cautious about their EV strategy. Lamborghini has postponed its first electric car, Porsche is reducing Taycan production, and demand for expensive EVs is slowing down. But Ferrari is betting on a new audience – young, technologically-oriented buyers and markets like China.
The price also emphasizes the project's status: the Luce will cost around 550,000 euros (45.7 million rubles), with initial deliveries starting in late 2026. Ferrari is not trying to make a mass-market EV – the company rather wants to prove that an electric car can also be an object of desire.
That's why the Luce looks so unusual. It's not just Ferrari's first EV, but an attempt to completely rethink what a supercar should be in the electric era.