BMW has effectively transformed the updated 7 Series into a demonstration of the brand's future. For the first time, the company integrated Neue Klasse platform technologies into an existing production model – and the result turned out to be much more radical than a typical facelift.
The main change is that the electric i7 version received new Gen6 battery cells from Neue Klasse. Thanks to this, the range increased to 447 miles (about 720 km according to EPA), which is almost double the figures of early i7s. BMW also promises significantly faster charging and improved energy efficiency.
Inside, a new Panoramic iDrive appeared – a next-generation interface with data projection across the entire width of the windshield. The system uses AI navigation, an adaptive interface, and a new passenger display. At the same time, rear passengers still get a huge 31.3-inch 8K Theatre Screen, turning the car almost into a mobile cinema.
BMW also integrated new driving assistants. The hands-free system now allows driving without hands at speeds up to 130 km/h on some highways. And the updated car architecture makes the 7 Series a machine where software plays a key role.
BMW did not wait for a full transition to the Neue Klasse platform. Instead, the company began transferring technologies from future models to the current lineup now. In fact, the 7 Series has become a testing ground for the entire next era of BMW.
And here arises an important paradox of the modern automotive industry. Previously, flagship sedans competed with V12 engines and ride smoothness. Now the battle is for interfaces, computing power, AI systems, and digital experience.
The new 7 Series shows how quickly luxury cars are starting to resemble not classic cars, but high-tech devices on wheels.