Nissan is preparing to unveil a new generation of the Skyline this winter, but the main news is not the model itself, but the speed of its development. According to the company, the car creation cycle has been reduced from 55 to 26 months – almost by half.
This acceleration is part of the Japanese manufacturer's new strategy. Nissan CEO Ivan Espinosa stated that the company intends to bring new models to market in approximately 30 months to compete with Chinese automakers, who are currently setting the pace of industry development.
Artificial intelligence and digital tools played a key role in this process. Nissan uses them in the design, virtual testing, and production preparation stages. This allows engineers to test solutions faster without lengthy cycles of creating physical prototypes.
Significantly, the experience came from China. The company notes that a joint project with Dongfeng – the N7 sedan – was developed in about two years, which prompted Nissan to rethink traditional approaches.
The Skyline remains one of Nissan's most iconic models. The new generation will be the fourteenth in the family's history, which dates back to 1957. According to preliminary data, the car will retain its sporty character and will later become the basis for a new Infiniti model in the North American market.