Ferrari has officially started sales of its first electric grand tourer, the Luce, in China. The model is priced at 3.988 million yuan (approximately 46.5 million rubles), and the entire batch of 88 vehicles allocated for the country has already been completely sold out.
Notably, the new model turned out to be even slightly cheaper in China than in Europe. While Ferrari priced the Luce at 550,000 euros (approximately 48.5 million rubles) in its home market, the Chinese price was about 7% lower, despite traditionally high taxes on imported premium cars.
The launch of the Luce comes at a challenging time for Ferrari. The Italian brand is gradually losing market share in the world's largest automotive market, where local manufacturers of expensive sports cars are becoming increasingly prominent. At the same time, the costs of owning internal combustion engine cars are rising, although for Ferrari's ultra-wealthy clients, this factor is unlikely to be decisive.
Earlier, rumors appeared in the media that purchasing a Luce would allegedly serve as a kind of "pass" to acquire the most exclusive Ferrari models. However, the company's marketing director officially denied this information, stating that electric car owners would not receive any advantages when purchasing limited-edition vehicles.
From a technical standpoint, Chinese competitors even look more convincing. For example, the BYD Yangwang U9 electric hypercar develops 1287 hp, accelerates to 100 km/h in 2.36 seconds, and supports 500 kW charging. In comparison, the Ferrari Luce delivers 1036 hp, accelerates to "hundreds" in 2.5 seconds, and has a maximum charging power of 350 kW.
The GAC Hyptec SSR looks even more accessible. Its price starts at approximately 1.286 million yuan, almost three times lower than the Ferrari's price. At the same time, its power reaches 1207 hp, and acceleration to 100 km/h takes about 2.3 seconds.
However, these models are difficult to call direct competitors. The Yangwang U9 and Hyptec SSR are two-seater electric supercars, while the Luce is positioned as a five-seater electric grand tourer, designed not only for maximum dynamics but also for comfort on long journeys.
According to Chinese analysts, Ferrari buyers are primarily guided by brand status, rather than absolute technical specifications. In local media, the Luce is already being called "four million yuan on wheels" – a car that in itself demonstrates the owner's belonging to the country's wealthiest people.
Комментарии