Audi CEO Gernot Döllner explained the new strategy by stating that customer attitudes towards powertrains depend on the car class. According to him, the higher the segment, the more customers still want an internal combustion engine. In compact and more affordable models, the transition to electric power is perceived more easily.
Back in 2021, Audi planned to introduce only new electric vehicles from 2026 and to cease production of ICE cars by 2033. In June 2025, the company abandoned this schedule and did not name a new end date. Now, ICEs may remain in the model range indefinitely.
At the same time, Audi is accelerating the electrification of the lower end of its lineup. The new A2 e-tron will be the brand's most affordable electric car: prices in Germany start from 38,200 euros (about 3.8 million rubles). The car received batteries of 52, 61, and 84 kWh, four power options, and a range of up to 646 km according to WLTP. The energy consumption of the most efficient version is only 12.8 kWh per 100 km.
Audi is abandoning a universal calendar for the transition to electric power. Instead, the company will choose the powertrain depending on the segment, car cost, and demand.