Hyundai Motor head Jose Munoz stated that the American automotive market could face rapid growth of Chinese brands, similar to Europe. According to him, much will depend on current tariffs and other conditions for manufacturers' market access.

Munoz noted the price difference: according to his assessment, in some European countries, Chinese car brands are 30–40% cheaper than comparable offerings from competitors. At the same time, the share of Chinese brands in new car sales in the EU exceeded 9% in the first half of 2026. In the UK, the figure reached 15%.

The British market is particularly indicative, where, as the Hyundai executive noted, there are no tariff restrictions for Chinese cars similar to those in Europe. He believes that it is precisely the combination of price and a wide model range that allows Chinese manufacturers to rapidly increase their presence.

For the US, the situation is currently different. Chinese manufacturers are practically absent from retail sales, and existing trade restrictions significantly increase import costs. Munoz, however, pointed to the rapid development of the Chinese automotive industry and the need to consider this factor when forming future market conditions.

Hyundai itself is simultaneously increasing production in North America and expanding its model range. The company plans to increase global production capacity by 1.27 million vehicles by 2030, including 500,000 cars in North America.

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