Akio Toyoda, Chairman of the Board of Directors of Toyota Motor Corporation, has officially been inducted into the Automotive Hall of Fame. The ceremony took place on September 23, 2026, in Detroit. 

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Toyoda took the helm of Toyota in 2009 — during a period of global financial crisis and a massive vehicle recall campaign. The company notes that under his leadership, great attention was paid to quality, customer feedback, and the principle of “making ever-better cars.” 

One notable direction was the sports component. Under Toyoda, Toyota and Lexus brought models such as the Lexus LFA, Toyota 86, and the GR family of cars to the market. Toyoda himself participated in the development and testing of cars as a professional test driver under the pseudonym Morizo, including competing in endurance races. 

However, Toyoda's influence was not limited to sports models. Toyota associates his period of management with changes in the decision-making system, strengthening regional autonomy, and developing motorsport as a tool for technology verification and engineer training. 

Akio Toyoda became the fourth member of the Toyoda family to be inducted into the Automotive Hall of Fame. Before him, this honor was bestowed upon Toyota founder Kiichiro Toyoda, his son Shoichiro Toyoda, and his great-uncle Eiji Toyoda. Additionally, engineer Taiichi Ohno, who played a key role in creating the Toyota Production System, is also in the Hall of Fame. 

At the ceremony, Toyoda dedicated the award to Toyota employees and company partners, emphasizing their contribution to the brand's development.

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