Toyota Motor Europe sold 936,042 Toyota and Lexus vehicles in the first nine months of 2026 – a record result for the January-September period. Volume increased by 0.6% compared to last year, and the company's market share in the markets it covers was 7.1%.

While the overall volume remained almost unchanged, the sales structure significantly shifted. Electrified vehicles, including hybrids, plug-in hybrids, and electric vehicles, sold 813,623 units – 13% more than a year earlier. Their share reached 87% of total Toyota and Lexus sales in Europe.

Demand for all-electric models grew the fastest. In nine months, the company sold 104,832 such vehicles – 136% more than in the same period of 2025. In the Toyota lineup, the new C-HR+ crossover led with 29,616 units. bZ4X sales amounted to 26,270 units, Urban Cruiser – 14,172, and bZ4X Touring – 8,776.

However, hybrids still account for the main volume. The brand's best-selling model was the Yaris Cross Hybrid: 155,066 units were sold in nine months. Of the 82,581 Aygo X sold, the hybrid version accounted for 78,509 vehicles. Almost all demand for the regular Yaris also came from the hybrid version.

In the commercial segment, Toyota Professional sold 113,352 vehicles from the Hilux and Proace families. Sales of all-electric Proace Max vans increased by 149% to 3,379 units. The new electric Hilux found 441 buyers during the same period.

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