According to experts, the new Lada Azimut crossover will primarily attract young people and middle-aged people, from 35 to 50 years old. The new product from AvtoVAZ has the potential to expand the circle of fans of the brand, said Alexander Shaprynsky, commercial director of the Pragmatika dealer network.
According to him, up to 25% of crossover sales will come from motorists switching from foreign cars.
Loyal customers of the domestic auto industry will probably choose Azimut because of its increased dimensions, improved equipment, convenience and more modern design.
Alexander Shaprynsky, Commercial Director of the Pragmatika dealer network
Evgeny Zhitnukhin, Commercial Director of the FRESH automotive marketplace, added that Azimut will help AvtoVAZ increase customer loyalty and strengthen its position in the market. The main target group will be buyers aged 35-50 who are looking for a reliable, functional and high-quality car with a good level of comfort.
