The promotional campaign for the Atom electric car has already begun. The car in the color "Hertz" was put on display in Moscow, and you can see the sample on the site in front of the VEB.RF building, the project's press service reported.
The exposition will last until the end of December, the company clarifies. On display is not a functional prototype of the Atom, but a life-size installation (scale 1:1) to demonstrate the exterior design.
The serial assembly of the Atom was established at the Moskvich plant. The first cars will roll off the assembly line by the end of 2025. Official prices for the new product have not yet been disclosed.
The cross-hatchback with a length of 3995 mm, a width of 1790 mm and a height of 1643 mm was built with a wheelbase of 2635 mm. Among the features are swing doors without central pillars, a voice assistant with AI, a display built into the steering wheel and an AR HUD projection display.
The car is positioned as an urban electric car with modern design and digital services.
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