Lada has once again reinforced its position as the most popular domestic brand, winning in several categories of the 25th anniversary "Car of the Year in Russia" award. The voting took place from April to October 2025, with over 1.2 million people participating. The brand received the title of "Favorite in the mass segment", confirming the continued trust of customers.
In the "Small Medium" class, Lada Vesta became the winner, and Lada Largus was recognized as the best "Compact MPV". Both cars confirmed their leadership in their categories, maintaining high results in the face of growing competition. The brand performed particularly well in the commercial segment.
In the "Mini-vans" category, the entire podium was occupied by Lada models: first place went to Largus, second to Granta, and third to Niva in a commercial version. AvtoVAZ recalled that the award has been held since 2000, and the winners are determined only by user voting, without the intervention of expert juries, which makes the result as reflective as possible of the real choice of Russians.