Toyota decided to promote its Sienna family minivan in an unusual way. The company teamed up with the American chain Graeter’s Ice Cream to release a special dessert, Salted Caramel Chip Wheels. Its main feature is that the ice cream can be stored right in the car thanks to the built-in FridgeBox refrigerator.

Salted Caramel Chip Wheels is a sandwich made of salted caramel ice cream and two thick chocolate cookies with chocolate chips. The dessert is topped with chocolate sprinkles.

It is sold exclusively online. One box contains 12 individually wrapped sandwiches, each weighing 4 ounces – approximately 113 grams. The price of the set is $86 (almost 7.5 thousand rubles) excluding delivery. The release is limited: ice cream can only be ordered while supplies last.

At first glance, such a promotion seems rather strange, but it has a very specific goal. Toyota is promoting one of the unusual options of the Sienna Platinum – the central FridgeBox refrigerator. It is located in the front of the cabin and has two operating modes: cooling and freezing. The latter allows you to store ice cream during the trip.

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