Toyota Prius

Hiroshi Okuda, Toyota Executive Who Gave the World the Prius, Dies

Hiroshi Okuda, Toyota Executive Who Gave the World the Prius, Dies

Under his leadership, the automotive giant sharply expanded production outside Japan and accelerated the development of the first mass-produced hybrid.

Prius is no longer Toyota's main hybrid: why the family minivan unexpectedly took the lead

Prius is no longer Toyota's main hybrid: why the family minivan unexpectedly took the lead

While the legendary sedan remains a symbol of hybrid technology, Toyota's real success is increasingly driven by completely different models

The iconic Prius is losing popularity

The iconic Prius is losing popularity

Despite the release of the fifth generation and the legendary status of the model, sales are falling in 2026

Cars That Changed Automotive History: 5 Toyota Models

Cars That Changed Automotive History: 5 Toyota Models

How one Japanese brand changed the direction of the entire industry through its cars