The Rox Motor brand has begun implementing plans to organize assembly production in Russia. The start of industrial assembly is scheduled for 2026.
Currently, potential production sites are being evaluated, with consideration given to enterprises specializing in the premium car assembly segment.
Among the likely options are the production facilities of a Moscow region enterprise previously owned by Mercedes-Benz, as well as Avtotor in Kaliningrad.
The technological process will be implemented according to the SKD (Semi Knocked Down) scheme, which involves the assembly of pre-assembled modules without painting body elements or performing welding operations.
In the competitive segment, the model is positioned as an alternative to the Lixiang L9 crossover.
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