Hongqi has announced that the name of its first body-on-frame SUV will be revealed in November at the 2025 Guangzhou Auto Show. The name will be selected following a national competition that involved over 300,000 participants and received more than 67,000 submissions. Voting for the finalists is open from October 8 to 31, and the result will be announced during the exhibition's opening.
The model was first shown in April at the Shanghai Auto Show. The concept featured a brutal, square body, round headlights, and a massive black radiator grille. The design incorporates motifs of sunmao - a traditional Chinese woodworking technique symbolizing the strength and precision of the structure.
The SUV is equipped with large wheel arches, off-road tires, a roof rack, and lidar for advanced driver assistance systems.
The model is built on a robust body-on-frame platform with three locking differentials. The four-motor electric system develops up to 1850 N·m of torque and provides acceleration to 100 km/h in approximately 4 seconds.
This is Hongqi's first-ever SUV created from the ground up, and it will be a key step for the brand in the premium electric SUV segment.
The author of the name chosen for the model will be awarded the first copy with the number 001. Details about the interior and price will be revealed closer to the premiere.
Read more materials:
Now on home
Two cars of the same era, created for currency export, but with different philosophies
The crisis, compromises, and wrong decisions that buried a promising model
Resident of Sverdlovsk Region Recovers 192,000 Rubles and Receives Compensation
At the end of 2025, the crossover topped the sales ranking of new cars in the capital
The legendary racer moves around in a wheelchair and is under constant medical supervision
What malfunctions do owners of the Togliatti flagship most often encounter?
Slow shifting in the cold is not normal, but the first sign of transmission problems
The car features improved design and electronics
Now it's Rolls-Royce
Even with the recycling fee, the car will cost less than from official dealers
The model also received new trim levels