Maxim Kadakov, editor-in-chief of "Za Rulem" magazine, has outlined a price range for the Lada Azimut crossover that will allow the model to remain competitive in the Russian market. According to the expert, the price of the Lada Azimut should be in the range of 1.9–2.1 million rubles.
Kadakov explained that this level would give the new product an advantage over its main competitors. According to him, for successful sales, the car should cost approximately 10% less than its classmates. This will attract buyers in the mass crossover segment without going beyond market expectations.
AvtoVAZ previously stated that it considers all crossovers costing up to 2.5 million rubles to be competitors of the Lada Azimut. The company introduced the model in the summer of 2025 and has since been conducting road and resource tests, as well as preparing production facilities in Togliatti for mass production.
Mass production of the Lada Azimut is scheduled for the 3rd quarter of 2026. Sales are scheduled to start before the end of 2026. The final price for the Lada Azimut has not yet been officially announced.