The luxury car market in Russia grew and changed its leader

Now it is Rolls-Royce

In 2025, 695 new Luxury-segment cars were sold in Russia, which is 22% more than in 2024, according to the Avtostat agency, citing AO "PPK".

Rolls-Royce Cullinan
Rolls-Royce Cullinan

The market leader was Rolls-Royce with 225 cars sold, accounting for about one-third of all sales. Bentley, which had been first in 2023–2024, dropped to second place with 198 cars, while Lamborghini rounded out the top three with 159 units. Ferrari sold 73 cars, Aston Martin 25, and Maserati 15.

Aston Martin showed the biggest growth, with sales increasing 2.3 times; Ferrari added 59%, Rolls-Royce 48%, Bentley 13%, and Lamborghini 6%, while Maserati posted a 57% decline.

In the segment's model ranking, the Rolls-Royce Cullinan SUV leads with 156 units sold, in second place is the Lamborghini Urus crossover with 138, and third place went to the Bentley Bentayga with 88 cars.

Recall that, by the end of 2025, 130.4 thousand new passenger cars of premium brands were sold in the country (but this is a different segment), which is 16.4% less than a year earlier

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Sources:
Avtostat