AvtoVAZ does not plan to raise prices for new Lada cars until the end of June. This was announced at the ForAuto 2026 forum by Dmitry Kostromin, Director of Sales and Marketing of the company. According to him, there will be no price changes in the first half of the year, while the last adjustment took place in January.
At the end of 2025, Lada became the “Russian brand No. 1”. 339,228 cars were sold. The bestsellers were Lada Granta, Lada Vesta and Lada Largus.
Both versions of Lada Niva Travel and Lada Niva Legend showed comparable results. Their total sales were slightly lower than Largus, while the circulation of Travel and Legend almost equaled. In addition, new models were launched - Lada Iskra and Lada Aura.
The company expects that the decision not to change prices for Lada until the end of June will support demand in the current market conditions.
