Volkswagen Group has admitted that its battery-powered models yield only 70–80% of the margin of comparable ICE vehicles. Full equalization is expected only with the release of the new SSP architecture by the end of the decade. If a conventional Volkswagen T-Cross level crossover yields $10,000 (755,000 rubles) in profit, its MEB platform equivalent brings in about $7,500 (566,000 rubles). The difference is due to more expensive components and manufacturing.
The reason for this is the high cost of battery platforms and the pressure of CO₂ standards in the EU. According to the company's estimates, fines for exceeding these standards could amount to 400–500 million euros annually in 2025–2027. This forces a balance between sales volumes and potential sanctions, noted CFO Arno Antlitz.
In Q1 2026, sales in the US decreased by 80% year-on-year, and in China by 64%. In the American market, the lineup is limited: Volkswagen ID.4 and Volkswagen ID. Buzz, with the latter skipping the 2026 model year as part of a transition.
The new Scalable Systems Platform will replace MEB/MEB Plus and PPE (used, for example, in the Porsche Macan) and will feature more advanced electronics with Rivian's involvement. The goal is to reduce costs, standardize components, and increase margins.
Read more materials:
- Mercedes to bring back physical buttons to the interior
- Thais turned a Toyota pickup into a full-fledged truck
- Rolls-Royce sales in Russia are growing despite the price: what's behind the demand for Spectre and Cullinan
Комментарии