While Chinese automakers are actively launching plug-in hybrid pickups, Toyota has decided not to rush with a similar model. The company believes that modern PHEV powertrains do not yet meet the requirements of Hilux buyers.
The new generation of the pickup is already offered with diesel, "mild" hybrid, and fully electric versions. In addition, a hydrogen fuel cell (FCEV) modification is expected to join the lineup in 2028. However, there will be no plug-in hybrid among future versions for now.
This approach differs from the strategy of competitors. For example, the Ford Ranger is already available with a PHEV powertrain in several markets outside North America. Similar models are also offered or being prepared for release by BYD Shark 6, GWM Cannon Alpha, Nissan Frontier Pro, and the upcoming Chery Stockman.
Despite years of experience in developing hybrid vehicles, Toyota is not yet ready to implement this technology in the Hilux.
We are closely monitoring the development of the technology, but we are not going to launch an unfinished solution. For now, the main problem with PHEVs is the additional weight, which reduces payload and towing capabilities. Modern systems do not yet meet our requirements for the heavy-duty operation of the Hilux.
According to him, batteries and additional equipment increase the vehicle's weight, which directly affects the payload and maximum towing capacity. These characteristics are key for Hilux buyers.
The company's concerns are also confirmed by the existing electric version of the Hilux. While the diesel pickup can tow a trailer weighing up to 3500 kg and carry up to one ton of cargo, the fully electric Hilux BEV is only rated for 2000 kg of towing capacity.
Toyota emphasizes that Hilux owners traditionally have very high demands for the vehicle's reliability and functionality, so the company does not intend to sacrifice these qualities for a quick launch of a new version.
John Pappas, Vice President of Sales, Marketing, and Dealer Development at Toyota Australia, also noted that the company continues to explore various powertrain options, but they must fully meet customer expectations.
For now, Toyota will focus the development of plug-in hybrids on passenger cars and crossovers. A return to the idea of a PHEV version of the Hilux is only possible when the technology allows for maintaining the model's traditional characteristics without serious compromises.
Read more on the topic:
"The main task is to make cars even better": new Toyota president responds to criticism
Toyota Releases Off-Road Version of Corolla Cross for Model's 60th Anniversary: Crossover Features Land Cruiser-Inspired Design
Toyota Takes to the Skies: Auto Giant Launches Joint Air Taxi Production with Joby Aviation