In late July, Cosmobilis and Park Square Capital completed the acquisition of WRC Promoter, gaining commercial rights to the World and European Rally Championships. The FIA called the deal the largest in the history of these series. The new stage of WRC development will be led by Eric Boullier – former head of Lotus and McLaren in Formula 1.

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Boullier first spoke in detail about his plans during Rally Paraguay. His main principle is not to change the DNA of rallying. That is, the special stages themselves, the format of the competitions, and the nature of the races should remain recognizable.

However, they want to transform the service park into a full-fledged WRC Arena. Instead of a space where teams simply service cars, organizers want to create a space for spectators with entertainment, hospitality, and a constant flow of content.

The structure of some stages will also change. Organizers are considering a format where Sunday ends with one long special stage. A similar scheme has already been used in Finland and Estonia: it is easier to watch on TV and easier for spectators to attend on site. At the same time, there are no plans to shorten the calendar – it will involve 14–15 stages per year on different continents.

The most important part of the reform concerns technology. New WRC27 rules will come into force from 2027. Instead of expensive Rally1 cars, there will be cars with a space frame and more affordable components from Rally2 – engine, gearbox, and brakes. The maximum cost of a car is limited to 345 thousand euros, and the target figures are about 300 hp and 1230 kg. The homologation of the new technical formula is designed for ten years at once.

At the same time, organizers want to preserve another feature of rallying – free spectator access wherever possible. To attract more people, they plan to use parking lots outside the tracks and organized transport to the special stages.

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