AvtoVAZ revealed the secret of the origin of the name Lada Azimut

AvtoVAZ President Maxim Sokolov spoke about the principles by which the new Lada model was named Azimut.

According to him, the name of any new car is a whole story. Any company reserves the name for itself, this process usually takes more than three years.

Azimut has been in our collection for quite a long time. This name fully characterizes the ideology, the mission, the values that we wanted to put into this car. And these values should be in line with the values of our team. This is family, moving forward, travel.

Maxim Sokolov, President of AvtoVAZ

Sokolov added that Lada Azimut is designed for driving both in the city and outside it.

It fully meets linguistic expectations, but this is the first part of the story, and the other is that we took advantage of the help of our team and, through a closed, very confidential Internet voting in a multi-thousand-strong team, identified the naming leader. And it turned out to be Lada Azimut.

Maxim Sokolov, President of AvtoVAZ