Shared car ownership services in Japan are gaining popularity among Generation Z. Car prices around the world continue to rise, reducing their affordability for personal ownership. However, young drivers are finding an alternative to traditional use. Instead of buying, they use a shared access model that allows the cost of a car to be divided among several people.
The Rendez-Vous service offers a scheme in which a group of five people jointly uses one car over the course of a year. The company purchases a used car and allocates it among the participants. Each person receives up to 50 driving days annually.
Costs are calculated based on the vehicle's loss in value. For example, if a car is purchased for 20 million yen (9,435,000 rubles) and after a year is worth 17 million (8,197,000 rubles), the difference is divided among the participants. In this case, each person pays about 600,000 yen (285,000 rubles) per year, excluding additional expenses.
Even taking insurance, parking, and maintenance into account, such a model turns out to be more affordable than full purchase. For example, access to a Porsche 911 is arranged through a small initial payment and monthly fees.
At the same time, interest in cars remains. For Generation Z, the priority is shifting from ownership to access: the ability to use a car is more important than having it as property.
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