The British company Rolls-Royce has revised its electrification strategy. The manufacturer will not fully transition to electric vehicles by 2030 and will continue to produce cars with V12 engines due to customer demand.
Company head Chris Brownridge stated that demand for electric vehicles among the brand's customers remains uneven. According to him, some buyers prefer traditional V12 engines, which remain an important part of the brand's history.
For every customer who loves an electric car, there is one who doesn't accept it. We understand that some customers prefer the V12 engine. V12 is part of our history.
Rolls-Royce focuses on individual orders and adapts production to customer requests. As a result, the company is betting on the parallel development of electric and gasoline models, rather than a complete abandonment of internal combustion engines.
Changes in regulation have also influenced the strategy. The easing of electrification requirements in key markets has given the manufacturer more time to transition. At the same time, Rolls-Royce, as a small-scale brand, does not fall under some of the restrictions that apply to mass automakers.
A similar revision of plans was previously carried out by Bentley, Aston Martin, and Lamborghini, which also adjusted the timing of the transition to electric models.
