AvtoVAZ is technically capable of creating an analogue of the German BMW X5 SUV, but the plant is not currently considering this path. This was stated by the company's Director of Products and Programs, Oleg Grunenkov.
According to him, AvtoVAZ is focused on the consistent development of its models, gradually expanding the range and increasing the class of cars.
It can be done. But why? It is important for us to move consistently. We cannot immediately cover all areas and work on all fronts. The strategy of "shooting cannons in all directions" is ineffective. This is what we declare: we will go to a higher class. The first step is Azimut. If everything works out for us, we will go further.
Grunenkov noted that the plant's approach is aimed at long-term strengthening of its position in the market and creating a sustainable product line, rather than quickly imitating foreign brands.
The strategy involves careful preparation, testing and gradual introduction of new technologies so that each new model meets customer expectations and the level of competitors.
